Following our worldwide mobile and desktop Data Collection, user data is processed into high-quality segments for advertising.
The data is processed in compliance with GDPR regulation:
- all collected data is subjected to anonymization process;
- all data is void of Personally Identifiable Information;
- Users can opt-out easily;
- Data is collected respecting Do-Not-Track headers send by web browsers;
- Data management respects IAB and TCF standards.
Targeted segments are the best way to boost the effectiveness of advertising campaigns on DSP.
These segments can be used to build look-alike audiences or to reach the right users worldwide.
Interest, intents, demography, geo and device are the most common types of segments but advertisers are also able to build their own perfectly tailored segments, to reach exactly users who are interested in their product or services.