What is Audience data and how does it work?
Overview: Audience data - definition and sources What audience data can bring to digital marketing? What are the types of audience data? Audience data and compliance with the GDPR Looking for a list of audience data segments? 88% of the US digital display [...]
Facebook advertising: How to use Mobile IDs to reach users on Facebook
Getting your user database to fit your needs properly is no small feat. In the programmatic model, leveraging data is key. However, you can go one step further. You can take the advantage of mobile IDs and implement effective Facebook advertising. By using [...]
